Communication Matters (3rd Edition)


Download Communication Matters (3rd Edition) written by Kory Floyd in PDF format. This book is under the category Communication and bearing the isbn/isbn13 number 1259707768; 1259899837/9781259707766/ 9781259899836. You may reffer the table below for additional details of the book.


Communication Matters: Successful communicators are made not born. We all communicate all the time. Thus; many of us believe we’re professionals that good communication is based on personal instincts. In this extremely interactive program; college students learn to think through how they communicate instead of relying solely on their instincts. They develop the skills required to become effective communicators. Communication Matters; 3rd Edition; (PDF) stimulates students to question their assumptions; challenges them to think critically about how and why they communicate in the techniques that they do and offers solid tools and takeaways that students can apply to communicate effectively even in hard situations. Through an adaptive reading experience with SmartBook student videos for public speaking and dynamic online activities; university students are motivated to consider which choices are likely to be effective and which less so.

P.S. Contact us if you want Communication Matters 3e TestBank or other instructor resources.

NOTE: The product only includes the ebook; Communication Matters; 3rd Edition in PDF. No access codes are included.

Additional information


Kory Floyd


McGraw-Hill Higher Education; 3rd edition




496 pages






1259707768; 1259899837


9781259707766/ 9781259899836

Table of contents

Table of contents :
Communication Matters
Brief Contents
PART ONE Communication in Principle
CHAPTER 1 Communication: A First Look
Why We Communicate
Communication Addresses Physical Needs
Communication Meets Relational Needs
Communication Fills Identity Needs
Communication Meets Spiritual Needs
Communication Serves Instrumental Needs
The Nature and Types of Communication
Various Models Explain the Communication Process
Communication Has Many Characteristics
Five Types of Communication
Dispelling Some Communication Myths
Myth: Everyone Is a Communication Expert
Myth: Communication Will Solve Any Problem
Myth: Communication Can Break Down
Myth: Communication Is Inherently Good
Myth: More Communication Is Always Better
Building Your Communication Competence
Competent Communication Is Effective and Appropriate
Competent Communicators Share Many Characteristics and Skills
For Review
Key Terms
CHAPTER 2 Communication and Culture
Understanding Cultures and Co-Cultures
What Is Culture?
Distinguishing between In-Groups and Out-Groups
Acquiring a Culture
What Is a Co-Culture?
Components of Cultures and Co-Cultures
Cultures Vary in Their Symbols
Cultures Vary in Their Languages
Cultures Vary in Their Values
Cultures Vary in Their Norms
Distinctive Features of Co-Cultures
How Culture Affects Communication
1. Individualistic versus Collectivistic Cultures
2. Low-Context versus High-Context Cultures
3. Low-Power-Distance versus High-Power-Distance Cultures
4. Masculine versus Feminine Cultures
5. Monochronic versus Polychronic Cultures
6. Uncertainty Avoidance
Communicating with Cultural Awareness
Be Open-Minded about Cultural Differences
Be Knowledgeable about Different Communication Codes
Be Flexible and Respectful When Interacting with Others
For Review
Key Terms
CHAPTER 3 Perceiving Ourselves and Others
How We Perceive Others
Perception Is a Process
We Commonly Misperceive Others’ Communication Behaviors
How We Explain Our Perceptions
We Explain Behavior through Attributions
Avoiding Two Common Attribution Errors
How We Perceive Ourselves
Self-Concept Defined
Awareness and Management of the Self-Concept
Valuing the Self: Self-Esteem
Managing Our Image
Communication and Image Management
Communication and Face Needs
For Review
Key Terms
CHAPTER 4 How We Use Language
The Nature of Language
Language Is Symbolic
Language Is Usually Arbitrary
Language Is Governed by Rules
Language Has Layers of Meaning
Language Varies in Clarity
Language Is Bound by Context and Culture
Appreciating the Power of Words
Language Expresses Who We Are
Language Connects Us to Others
Language Separates Us from Others
Language Motivates Action
Ways We Use and Abuse Language
Humor: What’s So Funny?
Euphemisms: Sugar Coating
Slang: The Language of Co-Cultures
Defamation: Harmful Words
Profanity: Offensive Language
Hate Speech: Profanity with a Hurtful Purpose
Improving Your Use of Language
Separate Opinions from Factual Claims
Use Clearly Understandable Language
Own Your Thoughts and Feelings
For Review
Key Terms
CHAPTER 5 Communicating Nonverbally
The Nature and Functions of Nonverbal Communication
What Is Nonverbal Communication?
Six Characteristics of Nonverbal Communication
Ten Channels of Nonverbal Communication
Facial Displays
Eye Behaviors
Movement and Gestures
Touch Behaviors
Vocal Behaviors
The Use of Smell
The Use of Space
Physical Appearance
The Use of Time
The Use of Artifacts
Culture, Sex, and Nonverbal Communication
Culture Influences Nonverbal Communication
Sex Influences Nonverbal Communication
Improving Your Nonverbal Communication Skills
Interpreting Nonverbal Communication
Expressing Nonverbal Messages
For Review
Key Terms
CHAPTER 6 Listening Effectively
What It Means to Listen
What Is Listening?
The Importance of Listening Effectively
Misconceptions About Listening
How Culture Affects Listening Behavior
Ways of Listening
Stages of Effective Listening
Types of Listening
Common Barriers to Effective Listening
Pseudolistening and Selective Attention
Information Overload
Glazing Over
Rebuttal Tendency
Competitive Interrupting
Honing Your Listening Skills
Become a Better Informational Listener
Become a Better Critical Listener
Become a Better Empathic Listener
For Review
Key Terms
PART TWO Communication in Context
CHAPTER 7 Communicating in Social and Professional Relationships
Why Social Relationships Matter
We Form Relationships Because We Need to Belong
Social Relationships Bring Rewards
Social Relationships Carry Costs as Well as Benefits
Forming and Maintaining Social Bonds
Why We Form Relationships: Attraction Theory
Why We Form Relationships: Uncertainty Reduction Theory
Why We Maintain Relationships: Social Exchange and Equity Theories
How We Maintain Relationships: Relational Maintenance Behaviors Theory
Revealing Ourselves in Relationships
Characteristics of Self-Disclosure
Benefits of Self-Disclosure
Risks of Self-Disclosure
Characteristics of Friendships
Friendships Are Voluntary
Friendships Usually Develop between Peers
Friendships Are Governed by Rules
Friendships Differ by Sex
Social Relationships in the Workplace
Social Relationships with Coworkers
Social Relationships between Superiors and Subordinates
Social Relationships between Clients and Professionals
For Review
Key Terms
CHAPTER 8 Communicating in Intimate Relationships
The Nature of Intimate Relationships
Intimate Relationships Require Deep Commitment
Intimate Relationships Foster Interdependence
Intimate Relationships Require Continuous Investment
Intimate Relationships Spark Dialectical Tensions
Characteristics of Romantic Relationships
Romantic Relationships and Exclusivity
Romantic Relationships and Voluntariness
Romantic Relationships and Love
Romantic Relationships and Sexuality
Romantic Relationships around the World
Forming and Communicating in Romantic Relationships
Getting In: Stages of Relationship Development
Communicating in Romantic Relationships
Getting Out: Ending Romantic Relationships
Communicating in Families
What Makes a Family?
Types of Families
Communication Issues in Families
Improving Communication in Intimate Relationships
Go for Fun: Emphasize Excitement
Stay Positive: Use Confirming Messages
Deal with the Dark Side: Handle Conflict Constructively
Get Real: Have Realistic Expectations
Push and Pull: Manage Dialectical Tensions
For Review
Key Terms
CHAPTER 9 Communicating in Small Groups
What Is a Small Group?
Small Groups Are Distinguished by Their Size
Small Groups Are Interdependent
Small Groups Are Cohesive
Small Groups Enforce Rules and Norms
Small Groups Include Individual Roles
Small Groups Have Their Own Identities
Small Groups Have Distinctive Communication Practices
Small Groups Often Interact Online
Functions of Small Groups
Some Small Groups Focus on Discrete Tasks
Some Small Groups Evaluate and Advice
Some Small Groups Create Art and Ideas
Some Small Groups Provide Service and Support
Some Small Groups Promote Social Networking
Some Small Groups Compete
Some Small Groups Help Us to Learn
Joining Small Groups
We Join Small Groups for Many Reasons
We Are Socialized into Small Groups
Advantages and Challenges of Small Group Communication
Communicating in Small Groups Has Advantages
Communicating in Small Groups Poses Challenges
Becoming a Better Small Group Communicator
Socialize New Members Constructively
Maintain Positive Group Relationships
For Review
Key Terms
CHAPTER 10 Decision Making and Leadership in Groups
Generating Ideas and Making Decisions
Groups Generate Ideas through Various Methods
Groups Make Decisions in Many Ways
Cultural Context Affects Decision Making
Being a Leader
Leaders Often Share Specific Traits
Leaders Enact Distinct Styles
Exercising Power
Leaders Exercise Many Forms of Power
Power Resides in Relationships, Not in People
Leadership and Decision-Making Skills
Manage Conflict Constructively
Avoid Groupthink
Listen Carefully
For Review
Key Terms
PART THREE Communication in the Public Sphere
CHAPTER 11 Choosing, Developing, and Researching a Topic
Know Why You’re Speaking
We Speak to Inform
We Speak to Persuade
We Speak to Entertain
We Speak to Introduce
We Speak to Give Honor
Choose an Appropriate Topic
Brainstorm to Identify Potential Topics
Identify Topics That Are Right for You
Identify Topics That Are Right for Your Audience
Identify Topics That Are Right for the Occasion
Analyze Your Audience
Consider Who Your Listeners Are
Consider the Speaking Context
Know Where to Find Information
Periodicals and Nonprint Materials
Personal Observations
For Review
Key Terms
CHAPTER 12 Organizing and Finding Support for Your Speech
State Your Purpose and Thesis
Draft a Purpose Statement
Draft a Thesis Statement
Organize Your Speech
The Introduction Tells the Story of Your Speech
The Body Expresses Your Main Points
Transitions Help Your Speech Flow Smoothly
The Conclusion Summarizes Your Message
Create an Effective Outline
Know the Three Rules of Outlining
Create a Working Outline
Convert Your Working Outline into Speaking Notes
Find Support for Your Speech
Identify Places Where You Need Research Support
Determine the Type of Support You Require
Know How to Evaluate Supporting Material
Don’t Commit Intellectual Theft
For Review
Key Terms
CHAPTER 13 Presenting a Speech Confidently and Competently
Styles of Delivering a Speech
Some Speeches Are Impromptu
Some Speeches Are Extemporaneous
Some Speeches Are Scripted
Some Speeches Are Memorized
Managing Public Speaking Anxiety
Public Speaking Anxiety Is a Common Form of Stress
Public Speaking Anxiety Can Be Debilitating
Making Public Speaking Anxiety an Advantage
Practicing Effective Delivery
Visual Elements Affect Delivery
Vocal Elements Affect Delivery
Cultural Norms Affect Preferred Delivery Styles
Using Presentation Aids
Presentation Aids Can Enhance Your Speech
Low-Tech Presentation Aids
Multimedia Presentation Aids
Choosing and Using Presentation Aids
For Review
Key Terms
CHAPTER 14 Speaking Informatively
Choosing a Method of Informing
Informative Speeches Can Define
Informative Speeches Can Describe
Informative Speeches Can Explain
Informative Speeches Can Demonstrate
Selecting and Framing the Topic
Select a Captivating Topic
Relate Yourself to Your Topic
Relate Your Topic to Your Audience
Honing Your Informative- Speaking Skills
Create Information Hunger
Be Organized
Make It Easy to Listen
Involve the Audience
Be Ethical
A Sample Informative Speech
For Review
Key Terms
CHAPTER 15 Speaking Persuasively
The Meaning and Art of Persuasion
What It Means to Persuade
Three Forms of Rhetorical Proof
Creating a Persuasive Message
Types of Persuasive Propositions
Four Ways to Organize a Persuasive Message
Avoiding Logical Fallacies
Honing Your Persuasive-Speaking Skills
Adapt to Your Audience
Build Rapport with Your Listeners
Establish Your Credibility
A Sample Persuasive Speech
For Review
Key Terms
Appendix Workplace Communication and Interviewing
Communicating in the Workplace
Communicating within the Workplace
Communicating to External Audiences
Workplace Culture
Managing Workplace Communication Challenges
Globalization and Cross-Cultural Challenges
Communication Technology Challenges
Work/Life Conflict
Workplace Diversity
Interviewing Successfully
What Is an Interview?
Types of Interviews
Landing a Job Interview
Succeeding in a Job Interview
Identifying and Responding to Illegal Questions
For Review
Key Terms

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