Sihem Taboubi Johanne Brunet, Francois Colbert, Sandra Laporte, Renaud Legoux, Bruno Lussier
Cheneliere; 2nd Edition
The Marketing Management, 2nd Edition (PDF) has been redesigned and updated, but it maintains the same approach that contributed to the success of the first edition. This approach includes clearly presented theories, straightforward language, and real-world examples taken from the market that reveal the workings of the business world. The upcoming generation of marketing managers will benefit from the global and strategic perspective that this hands-on introduction to marketing provides.
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NOTE: This offering only comes with the PDF version of the ebook titled “Marketing Management, 2nd Edition.” There are no access codes contained within.