Roger A. Kerin, Steven William Hartley
McGraw-Hill Higher Education; 7th edition
1259712362; 1259899322; 1260152138; 1260631168
9781259712364/ 9781259899324/ 9781260152135/ 9781260631166
Kerin/Hartley’s Marketing: The Core; 7th Edition; (PDF) continues to fulfill the necessities of a large spectrum of school—from professors searching for a strong textbook with key dietary supplements; to these searching for a high-notch built-in digital solution. Marketing: The Core emphasizes on determination making by way of prolonged examples; circumstances; and movies partaking actual individuals making actual advertising choices. The writer workforce’s accessible; casual writing model and lively studying method will contain college students; whereas workouts; vivid circumstances; and testimonials that includes quite a few companies; advertising professionals; and entrepreneurs help college students to personalize advertising and acknowledge attainable profession pursuits. New to the Seventh Edition accommodates analytics and advertising plan workouts in Connect. Contact your consultant for an entire listing of Connect (not included on this sale) content material.
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NOTE: The product solely contains Marketing: The Core; seventh Edition in PDF. No access codes are included.