The Psychology of Micro-Targeted Election Campaigns


Download The Psychology of Micro-Targeted Election Campaigns written by Jens Koed Madsen in PDF format. This book is under the category Politics and bearing the isbn/isbn13 number 303022144X/9783030221447. You may reffer the table below for additional details of the book.

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The ebook; The Psychology of Micro-Targeted Election Campaigns; PDF; examines the psychology behind micro-targeted tactics used in election campaigning and the arrival of increasingly refined dynamic Agent-Based Models (ABMs). It discusses individual profiling; how data and modeling are used to enhance the effectiveness of persuasion and mobilization efforts in campaigns; and the possible limitations of these approaches. Madsen mainly explores how psychological insight and personal data are used to produce individualized models of voters and how these are then applied to optimize persuasion strategies modified to a specific person.

In the end; the ebook considers the broader democratic dilemmas raised by the introduction of these strategies into politics and the critical civic importance of understanding how these campaigns work. This timely work provides fresh insights for scholars and students of political psychology; political marketing; philosophy; media; and communications.


A tour de force across the landscape of cognitive science and political science that explains how modern technology can enable political operatives to manipulate voters and influence elections to an unprecedented―and concerning―extent.” – Prof. Stephan Lewandowsky; University of Bristol

An insightful survey of what light the behavioural and cognitive sciences can shed on the murky world of targeted political persuasion.” – Nick Chater; Professor of Behavioural Science; Warwick Business School; author of The Mind is Flat

Madsen makes an essential contribution in lifting the curtain on both the potency and dangers of micro-targeting in politics. It is an insightful and enjoyable analysis of a timely issue that places our data into temptation for those seeking political power.” – Dr. Toby Pilditch; University of Oxford and University College London

NOTE: This product only includes the ebook; The Psychology of Micro-Targeted Election Campaigns in PDF. The access codes are not included.


Additional information


Jens Koed Madsen


Palgrave Macmillan




395 pages









Table of contents

Table of contents :
Front Matter ….Pages i-xix
Introduction (Jens Koed Madsen)….Pages 1-19
Front Matter ….Pages 21-21
Approaching Persuasion (Jens Koed Madsen)….Pages 23-58
Subjective Reasoning (Jens Koed Madsen)….Pages 59-102
Source Credibility (Jens Koed Madsen)….Pages 103-133
From Belief to Behaviour (Jens Koed Madsen)….Pages 135-160
Front Matter ….Pages 161-161
Voter Relevance and Campaign Phases (Jens Koed Madsen)….Pages 163-185
Psychometrics, Model Generation, and Data (Jens Koed Madsen)….Pages 187-217
Micro-targeted Campaign Management (Jens Koed Madsen)….Pages 219-241
Negative Campaigning and Attack Ads (Jens Koed Madsen)….Pages 243-262
Front Matter ….Pages 263-263
Modelling Complex Systems (Jens Koed Madsen)….Pages 265-289
From Analytic to Dynamic Micro-targeted Campaign Models (Jens Koed Madsen)….Pages 291-321
The State of Play (Jens Koed Madsen)….Pages 323-346
Back Matter ….Pages 347-395

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