Routledge; 3rd edition
Students in high school and colleges can learn how to write effectively for digital spaces by reading the third edition of Writing and Editing for Digital Media (PDF). This book teaches students how to blog, write for an app, craft a story for a website, and use social media to expand the conversation. Every student will be able to develop a firm understanding of the ways in which digital communication has introduced chances for multi-directional communication and dynamic storytelling with the help of the exercises and lessons contained in each chapter. Every student may learn not only how to develop content with the help of this easily available book and the website that goes along with it, but also how to become diligent and inventive administrators of that content.
This revised and updated third version gives particular attention to opportunities given by the expansion of social media and mobile media. The foundation for this work is the significant experience that Brian Carroll has had teaching a course with the same name. Each chapter's goals are to:
- It is important to teach best practices in management, social media strategy, and use of social media.
- Communicators need to be instructed on how to approach narrative telling from a multimedia, multi-modal, and interactive standpoint.
- Help digital communicators grasp the media ecosystems that are socially networked, increasingly mobile, always-on, geomapped, and personalized;
- Assist communicators in prioritizing the needs of their target audiences by drawing their attention to the user experience, user behavior, and engagement with their respective user bases.
- To teach the fundamental skill sets of the digital writer and editor, which are skill sets that are transferable across all forms of media as well as the majority of communication and media businesses, and to do so with a focus on the contexts of journalism and public relations;
- The third edition expands its scope, helping digital writers and editors in all fields including marketing, public relations, and social media management. It has been updated with pedagogy and contemporary examples, including examples from the 2016 presidential election that Donald Trump won. It also includes a more in-depth look at using social media.