Marketing: An Introduction (6th Edition) – Canadian

$19.99

Download Marketing: An Introduction (6th Edition) – Canadian written by Gary Armstrong, Philip T. Kotler, Valerie Trifts, Buckwitz in PDF format. This book is under the category Marketing and bearing the isbn/isbn13 number 134470524/9780134470528. You may reffer the table below for additional details of the book.

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Description

Relevancy and currency are what engages today’s marketing students: Armstrong 6ce is now on a currency-driven; 2-year cycle; and; loaded with interactivity. This latest new content model; rich with interactive widgets and assessments also features the benefits of (COCO) Lesson Presentations; ensuring that PEC meets the needs of all learners and instructors: after; during and even before class.

The eBook; Marketing: An Introduction 6th Canadian edition (PDF) by makes teaching and learning marketing much more effective; more enjoyable than ever and easier. Its streamlined approach strikes a careful balance between ease of learning and depth of coverage. College students will see how customer value–creating it and capturing it – drives every good marketing strategy.

NOTE: The prices are in US$. Only Marketing: An Introduction 6th edition (Canadian) in PDF form is included in this purchase. No online codes are included.

Additional information

book-author

Gary Armstrong, Philip T. Kotler, Valerie Trifts, Buckwitz

publisher

Pearson Canada; 6th edition (Canadian)

file-type

PDF

pages

736 pages

language

English

asin

B01KX9XJGE

isbn10

134470524

isbn13

9780134470528

Table of contents


Table of contents :
Table of Contents

1. Marketing: Creating and Capturing Customer Value

2. Company and Marketing Strategy: Partnering to Build Customer Relationships

3. Sustainable Marketing Social Responsibility and Ethics

4. Analyzing the Marketing Environment

5. Managing Marketing Information to Gain Customer Insights

6. Understanding Consumer and Business Buyer Behaviour

7. Segmentation, Targeting, and Positioning

8. Developing and Managing Products and Services

9. Brand Strategy and Management

10. Pricing: Understanding and Capturing Customer Value

11. Marketing Channels

12. Retailing and Wholesaling

13. Communicating Customer Value: Advertising and Public Relations

14. Personal Selling and Sales Promotion

15. Direct, Online, Social Media, and Mobile Marketing

16. The Global Marketplace

Appendix 1 — General Company Information: Boston Pizza

Appendix 2 – The Marketing Plan

Appendix 3 — Marketing By the Numbers

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