Martin Reuter, Christian Montag
This ebook Neuroeconomics (PDF) represents one of the cornerstones of the series Studies in Neuroscience; Psychology; and Behavioral Economics. It is divided into eight sections; starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore; it addresses the molecular basis of human decision making; environmental/situational factors; and social contexts influencing human decision making; as well as translational and developmental/clinical approaches to neuroeconomics. In closing; a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in “real life.” Culminating in an extensive methods section; in which eight different neuroscience techniques are introduced; the book offers an essential resource for researchers and practitioners; and may also be beneficial for graduate students.