Uma Sekaran, Roger Bougie
Wiley; 7th Edition
The seventh edition of Research Methods for Business: A Skill-Building Approach offers college students a straightforward and condensed introduction to the world of business research in the form of a PDF document. The approach that focuses on the development of skills gives all of the students a realistic perspective on the ways in which research can be applied in actual business settings. Maintaining Uma Sekaran's approachable and well-liked style of writing, author Roger Bougie draws upon his vast experience in the industry to present an up-to-date guide on business research that is suitable for aspiring managers as well as those who are already in management positions.
The seventh edition has undergone extensive revisions and updates, including the addition of contemporary examples and pedagogical enhancements that are intended to improve the learning outcomes for students. There is now a greater emphasis placed on the relationship between the pragmatic and the scientific approaches to research; while the key concepts are explored and applied to real-life research throughout the ebook. [T]hese approaches to research are outlined and discussed in detail.
Please take note that this sale only includes the PDF version of Research Methods for Business, 7th edition. There are no access codes provided.