The Art of Public Speaking (13th Edition)


Download The Art of Public Speaking (13th Edition) written by Stephen Lucas in PDF format. This book is under the category Art and bearing the isbn/isbn13 number 1259924602; 1260412938; 1260412970/9781259924606; 9781260412932; 9781260412970. You may reffer the table below for additional details of the book.


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Additional information


Stephen Lucas


McGraw-Hill Higher Education; 13th Edition




448 pages






1259924602; 1260412938; 1260412970


9781259924606; 9781260412932; 9781260412970

Table of contents

Table of contents :
Title Page
Copyright Page
Brief Contents
A Note from the Author
Highlights of the Thirteenth Edition
McGraw-Hill Connect and Instructor Resources
Reviewers, Contributors, and Symposia Participants
Part One: Speaking And Listening
Chapter 1: Speaking in Public
The Power of Public Speaking
The Tradition of Public Speaking
Similarities Between Public Speaking and Conversation
Differences Between Public Speaking and Conversation
Developing Confidence: Your Speech Class
Nervousness Is Normal
Dealing with Nervousness
Public Speaking and Critical Thinking
The Speech Communication Process
The Speech Communication Process: Example with Commentary
Public Speaking in a Multicultural World
Cultural Diversity in the Modern World
Cultural Diversity and Public Speaking
Avoiding Ethnocentrism
Chapter 2: Ethics and Public Speaking
The Importance of Ethics
Guidelines for Ethical Speaking
Make Sure Your Goals Are Ethically Sound
Be Fully Prepared for Each Speech
Be Honest in What You Say
Avoid Name-Calling and Other Forms of Abusive Language
Put Ethical Principles into Practice
Global Plagiarism
Patchwork Plagiarism
Incremental Plagiarism
Plagiarism and the Internet
Guidelines for Ethical Listening
Be Courteous and Attentive
Avoid Prejudging the Speaker
Maintain the Free and Open Expression of Ideas
Chapter 3: Listening
Listening Is Important
Listening and Critical Thinking
Four Causes of Poor Listening
Not Concentrating
Listening Too Hard
Jumping to Conclusions
Focusing on Delivery and Personal Appearance
How to Become a Better Listener
Take Listening Seriously
Be an Active Listener
Resist Distractions
Don’t Be Diverted by Appearance or Delivery
Suspend Judgment
Focus Your Listening
Develop Note-Taking Skills
Chapter 4: Giving Your First Speech
Preparing Your Speech
Developing the Speech
Organizing the Speech
Delivering Your Speech
Speaking Extemporaneously
Rehearsing the Speech
Presenting the Speech
Sample Speeches with Commentary
Part Two: Speech Preparation: Getting Started
Chapter 5: Selecting a Topic and a Purpose
Choosing a Topic
Topics You Know a Lot About
Topics You Want to Know More About
Brainstorming for Topics
Determining the General Purpose
Determining the Specific Purpose
Tips for Formulating the Specific Purpose Statement
Questions to Ask About Your Specific Purpose
Phrasing the Central Idea
What Is the Central Idea
Guidelines for the Central Idea
Chapter 6: Analyzing the Audience
Your Classmates as an Audience
The Psychology of Audiences
Demographic Audience Analysis
Racial, Ethnic, and Cultural Background
Gender and Sexual Orientation
Group Membership
Situational Audience Analysis
Physical Setting
Disposition Toward the Topic
Disposition Toward the Speaker
Disposition Toward the Occasion
Getting Information About the Audience
Adapting to the Audience
Audience Adaptation Before the Speech
Audience Adaptation During the Speech
Chapter 7: Gathering Materials
Using Your Own Knowledge and Experience
Doing Library Research
The Catalogue
Reference Works
Newspaper and Periodical Databases
Academic Databases
Searching the Internet
Search Engines
Specialized Research Resources
Evaluating Internet Documents
Before the Interview
During the Interview
After the Interview
Tips for Doing Research
Start Early
Make a Preliminary Bibliography
Take Notes Efficiently
Think About Your Materials as You Research
Chapter 8: Supporting Your Ideas
Brief Examples
Extended Examples
Hypothetical Examples
Tips for Using Examples
Understanding Statistics
Tips for Using Statistics
Expert Testimony
Peer Testimony
Quoting Versus Paraphrasing
Tips for Using Testimony
Citing Sources Orally
Part Three: Speech Preparation: Organizing And Outlining
Chapter 9: Organizing the Body of the Speech
Organization Is Important
Main Points
Number of Main Points
Strategic Order of Main Points
Tips for Preparing Main Points
Supporting Materials
Internal Previews
Internal Summaries
Chapter 10: Beginning and Ending the Speech
The Introduction
Get Attention and Interest
Reveal the Topic
Establish Credibility and Goodwill
Preview the Body of the Speech
Sample Introduction with Commentary
Tips for the Introduction
The Conclusion
Signal the End of the Speech
Reinforce the Central Idea
Sample Conclusion with Commentary
Tips for the Conclusion
Chapter 11: Outlining the Speech
The Preparation Outline
Guidelines for the Preparation Outline
Sample Preparation Outline with Commentary
The Speaking Outline
Guidelines for the Speaking Outline
Sample Speaking Outline with Commentary
Part Four: Presenting The Speech
Chapter 12: Using Language
Meanings of Words
Using Language Accurately
Using Language Clearly
Use Familiar Words
Choose Concrete Words
Eliminate Clutter
Using Language Vividly
Using Language Appropriately
Appropriateness to the Occasion
Appropriateness to the Audience
Appropriateness to the Topic
Appropriateness to the Speaker
A Note on Inclusive Language
Chapter 13: Delivery
What Is Good Delivery
Methods of Delivery
Reading from a Manuscript
Reciting from Memory
Speaking Impromptu
Speaking Extemporaneously
The Speaker’s Voice
Vocal Variety
The Speaker’s Body
Personal Appearance
Eye Contact
Practicing Delivery
Answering Audience Questions
Preparing for the Question-and-Answer Session
Managing the Question-and-Answer Session
Chapter 14: Using Visual Aids
Kinds of Visual Aids
Objects and Models
Photographs and Drawings
The Speaker
Presentation Technology
Pluses and Minuses of Presentation Technology
Planning to Use Presentation Technology
Guidelines for Preparing Visual Aids
Prepare Visual Aids Well in Advance
Keep Visual Aids Simple
Make Sure Visual Aids Are Large Enough
Use a Limited Amount of Text
Use Fonts Effectively
Use Color Effectively
Use Images Strategically
Guidelines for Presenting Visual Aids
Display Visual Aids Where Listeners Can See Them
Avoid Passing Visual Aids Among the Audience
Display Visual Aids Only While Discussing Them
Explain Visual Aids Clearly and Concisely
Talk to Your Audience, Not to Your Visual Aid
Practice with Your Visual Aids
Check the Room and Equipment
Part Five: Varieties Of Public Speaking
Chapter 15: Speaking to Inform
Types of Informative Speeches: Analysis and Organization
Speeches About Objects
Speeches About Processes
Speeches About Events
Speeches About Concepts
Guidelines for Informative Speaking
Don’t Overestimate What the Audience Knows
Relate the Subject Directly to the Audience
Don’t Be Too Technical
Avoid Abstractions
Personalize Your Ideas
Be Creative
Sample Speech with Commentary
Chapter 16: Speaking to Persuade
The Importance of Persuasion
Ethics and Persuasion
The Psychology of Persuasion
The Challenge of Persuasive Speaking
How Listeners Process Persuasive Messages
The Target Audience
Persuasive Speeches on Questions of Fact
What Are Questions of Fact
Analyzing Questions of Fact
Organizing Speeches on Questions of Fact
Persuasive Speeches on Questions of Value
What Are Questions of Value
Analyzing Questions of Value
Organizing Speeches on Questions of Value
Persuasive Speeches on Questions of Policy
What Are Questions of Policy
Types of Speeches on Questions of Policy
Analyzing Questions of Policy
Organizing Speeches on Questions of Policy
Sample Speech with Commentary
Chapter 17: Methods of Persuasion
Building Credibility
Factors of Credibility
Types of Credibility
Enhancing Your Credibility
Using Evidence
How Evidence Works: A Case Study
Tips for Using Evidence
Reasoning from Specific Instances
Reasoning from Principle
Causal Reasoning
Analogical Reasoning
Appealing to Emotions
What Are Emotional Appeals
Generating Emotional Appeal
Ethics and Emotional Appeal
Sample Speech with Commentary
Chapter 18: Speaking on Special Occasions
Speeches of Introduction
Speeches of Presentation
Speeches of Acceptance
Commemorative Speeches
Chapter 19: Presenting Your Speech Online
The Special Nature of the Online Environment
Kinds of Online Speeches
Guidelines for Online Speaking
Control the Visual Environment
Adapt Your Nonverbal Communication
Adjust Your Pacing
Don’t Forget Your Audience
Practice, Practice, Practice
The Technology of Real-Time Online Speeches
Choosing the Software
Learning the Software
Have a Backup Plan
Sample Speech with Commentary
Chapter 20: Speaking in Small Groups
What Is a Small Group
Leadership in Small Groups
Kinds of Leadership
Functions of Leadership
Responsibilities in a Small Group
Commit Yourself to the Goals of Your Group
Fulfill Individual Assignments
Avoid Interpersonal Conflicts
Encourage Full Participation
Keep the Discussion on Track
The Reflective-Thinking Method
Define the Problem
Analyze the Problem
Establish Criteria for Solutions
Generate Potential Solutions
Select the Best Solution
Presenting the Recommendations of the Group
Oral Report
Panel Discussion
Appendix: Speeches for Analysis and Discussion
Lady Liberty
Using a Tourniquet to Save a Life
The Living-Wage Solution
Phony Pharmaceuticals
Make a Wish
Elie Wiesel
The Courtyard (Sample Speech with Commentary
Fearless (Sample Speech with Commentary
Supervolcanoes: The Sleeping Giants (Sample Speech with Commentary
Getting the Lead Out (Sample Speech with Commentary
Changing Lives Through the Literacy Network (Sample Speech with Commentary
Presenting the National Teacher of the Year Award Barack Obama
Accepting the National Teacher of the Year Award Shanna Peeples
Ida B. Wells
charity: water (Sample Speech with Commentary
Lady Liberty
Using a Tourniquet to Save a Life
The Living-Wage Solution
Phony Pharmaceuticals
Make a Wish
Elie Wiesel

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