Gary P. Ferraro, Elizabeth K. Briody
The Cultural Dimension of Global Business, now in its 8th edition (PDF), has been updated and improved to continue to provide a vital basis for understanding the impact of worldwide business on culture as well as the impact of culture on global business. The highly experienced writers illustrate how the theory and insights of cultural anthropology may positively impact the conduct of global business. They examine a variety of challenges that individuals and organizations encounter as a result of working globally and across cultures. Students of business, management, and anthropology can all benefit from the cross-cultural scenarios presented in each chapter. These scenarios provide students with the opportunity to investigate cultural differences while also gaining valuable experience in working through a variety of difficult and perplexing cultural issues.
The completely updated and redesigned eighth edition provides the following:
- new materials for case studies, including a variety of cases gathered from different parts of the world
- additional materials that can be accessed through a companion website, such as an Instructor's Manual that has been completely revised and new interactive quiz questions geared toward college students.
- a higher emphasis placed on organizational activities, as well as the addition of two new chapters that offer a deeper look at organizational culture and change, as well as connection with customers;
PLEASE TAKE NOTE That the only thing included in this deal is the PDF version of the ebook “The Cultural Dimension of Global Business, 8th Edition.” There are no access codes provided.