Economics (10th Edition) – Sloman/Guest/Garratt


Download Economics (10th Edition) – Sloman/Guest/Garratt written by John Sloman, Jon Guest, Dean Garratt in PDF format. This book is under the category Economics and bearing the isbn/isbn13 number 1292187859/9781292187853. You may reffer the table below for additional details of the book.

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Don’t just study Economics – learn to think like an economist with Sloman; Garratt; and Guest’s best-selling textbook and support package.

Economics 10th edition (PDF) by Sloman; Garratt and Guest is known very well and quite loved for its active learning; college-student-friendly approach and unrivalled lecturer and student support. Retaining all the hall mark features of previous nine editions; Economics 10e continues to provide a very comprehensive; well-balanced; and completely up-to-date introduction to the world of economics.

From the Back Cover

Sloman’s Economics 10e PDF is more than a textbook – it is a very rich resource providing a thorough grounding in economic practice and theory; as well as an insight into the real problems and issues faced by economists from around the world today. The latest tenth edition has been extensively updated and revised with cutting-edge content to reflect the complex and fast-changing world we live in; from globalisation to Brexit; Google to the changing face of Europe and the developing world; the increasing influence of financial institutions and banks to the rise of populism – the need for economic solutions to global problems has never been greater.

Dr. Sloman’s Economics 10e will help you:

  • Learn to apply economics to real-world issues and data – over 170 case studies and applications illustrate concepts and show how they translate into actual policy.
  • Keep up-to-date with current issues in economics – a regularly-updated news blog accompanies the ebook; including links to a range of videos; articles; podcasts; reports and data.
  • Enhance your employability skills by learning how to analyse and find your own solution to real problems and to think critically and flexibly; applying core concepts and ideas to new situations.
  • Develop critical thinking skills – frequent questions in every chapter encourage you to reflect on and engage with what you have just read; building confidence to understand and evaluate the different economic policies

A wealth of additional material to support your learning can be found on Sloman’s blog.

NOTE: This purchase only includes the Economics 10th Edition PDF eBook. No online codes are included

Additional information


John Sloman, Jon Guest, Dean Garratt


Pearson Education UK; 10th edition




968 pages









Table of contents

Table of contents :
Front Cover
Title Page
Copyright Page
About the Authors
Brief Contents
Student Resources Flowchart
Lecturer Resources Flowchart
Publisher’s Acknowledgements
Part A Introduction
Why Economics is Good for You
What is economics?
Puzzles and stories
Applying the principles
1 Economics and Economies
1.1 What do economists study?
1.2 Different economic systems
1.3 The nature of economic reasoning
1.1 Looking at macroeconomic data
1.2 The opportunity costs of studying
1.3 Scarcity and abundance
1.4 Command economies
1.5 Adam Smith (1723–90)
1.6 Ceteris paribus
Part B Foundations of Microeconomics
2 Supply and Demand
2.1 Demand
2.2 Supply
2.3 Price and output determination
2.4 Elasticity
2.5 The time dimension
2.1 The demand for lamb
2.2 UK house prices
2.3 Stock market prices
2.4 Advertising and its effect on demand curves
2.5 Any more fares?
2.6 Using calculus to calculate the price elasticity of demand
2.7 Short selling
2.8 Dealing in futures markets
3 Government and the Market
3.1 The control of prices
3.2 Indirect taxes and subsidies
3.3 Government rejection of market allocation
3.4 Agriculture and agricultural policy
3.1 A minimum unit price for alcohol
3.2 The rise in illegal lending
3.3 How can ticket touts make so much money?
3.4 Ashes to ashes?
3.5 The fallacy of composition
4 Background to Demand: the Rational Consumer
4.1 Marginal utility theory
4.2 The timing of costs and benefits
4.3 Indifference analysis
4.1 Using calculus to derive a marginal utility function
4.2 The marginal utility revolution: Jevons, Menger, Walras
4.3 Taking account of time
4.4 Love and caring
4.5 Consumer theory: a further approach
5 Consumer Behaviour in an Uncertain World
5.1 Demand under conditions of risk and uncertainty
5.2 Behavioural economics
5.1 Experimental economics
5.2 The endowment effect
5.3 Modelling present bias
5.4 Nudging people
5.5 Is economics the study of selfish behaviour?
6 Background to Supply
6.1 The short-run theory of production
6.2 Costs in the short run
6.3 The long-run theory of production
6.4 Costs in the long run
6.5 Revenue
6.6 Profit maximisation
6.1 Malthus and the dismal science of economics
6.2 Diminishing returns in the bread shop
6.3 The relationship between averages and marginals
6.4 The relationship between TPP, MPP and APP
6.5 The fallacy of using historic costs
6.6 Are fixed costs always the same as sunk costs?
6.7 Cost curves in practice
6.8 The Cobb–Douglas production function
6.9 Minimum efficient scale
6.10 Using calculus to find the maximum profit output
6.11 The logic of logistics
7 Profit Maximising under Perfect Competition and Monopoly
7.1 Alternative market structures
7.2 Perfect competition
7.3 Monopoly
7.4 The theory of contestable markets
7.1 Concentration ratios
7.2 Is perfect best?
7.3 E-commerce and market structure
7.4 Google – a monopoly abusing its market power?
7.5 X inefficiency
7.6 Cut-throat competition
7.7 Airline deregulation in the USA and Europe
8 Profit Maximising under Imperfect Competition
8.1 Monopolistic competition
8.2 Oligopoly
8.3 Game theory
8.4 Price discrimination
8.1 Selling ice cream as a student
8.2 Increasing concentration
8.3 OPEC
8.4 Buying power
8.5 The prisoners’ dilemma
8.6 What’s the train fare to London?
8.7 Peak-load pricing
8.8 Just the ticket?
9 The Behaviour of Firms
9.1 Problems with traditional theory
9.2 Behavioural economics of the firm
9.3 Alternative maximising theories
9.4 Asymmetric information and the principal–agent problem
9.5 Multiple aims
9.6 Pricing in practice
9.1 What do you maximise?
9.2 How firms increase profits by understanding ‘irrational’ consumers
9.3 When is a theory not a theory?
9.4 Merger activity
9.5 The US sub-prime housing crisis
9.6 Stakeholder power?
9.7 How do companies set prices?
10 The Theory of Distribution of Income
10.1 Wage determination under perfect competition
10.2 Wage determination in imperfect markets
10.3 Capital and profit
10.4 Land and rent
10.1 Labour as a factor of production
10.2 Using indifference curve analysis to derive the individual’s supply curve of labour
10.3 Immigration and the UK labour market
10.4 Life at the mill
10.5 The rise and decline of the labour movement in the UK
10.6 How useful is marginal productivity theory?
10.7 The persistent gender pay gap?
10.8 Flexible labour markets and the flexible firm
10.9 Behaviour at work
10.10 Stocks and flows
10.11 The economics of non-renewable resources
11 Inequality, Poverty and Policies to Redistribute Income
11.1 Inequality and poverty
11.2 Taxes, benefits and the redistribution of income
11.1 Poverty in the past
11.2 Minimum wage legislation
11.3 The Laffer curve
11.4 Tax cuts and incentives
11.5 UK tax credits
11.6 What the future holds
12 Markets, Efficiency and the Public Interest
12.1 Efficiency under perfect competition
12.2 The case for government intervention
12.3 Forms of government intervention
12.4 Cost–benefit analysis
12.5 Government failure and the case for the market
12.1 The police as a public service
12.2 A commons solution
12.3 Should health-care provision be left to the market?
12.4 Deadweight loss from taxes on goods and services
12.5 What price a human life?
12.6 HS2: is it really worth it?
12.7 Mises, Hayek and the Mont Pelerin Society
13 Environmental Policy
13.1 Economics of the environment
13.2 Policies to tackle pollution and its effects
13.3 The economics of traffic congestion
13.4 Urban transport policies
13.1 A Stern warning
13.2 Green taxes
13.3 International co-ordination on climate change
13.4 Trading our way out of climate change
13.5 Road pricing in Singapore
13.6 The economy and the environment
14 Government Policy towards Business
14.1 Competition policy
14.2 Privatisation and regulation
14.1 Fixing prices at mini-golf meetings?
14.2 Expensive chips?
14.3 Megabrew
14.4 Selling power to the people
15 An Introduction to Macroeconomic Issues and Ideas
15.1 An overview of key macroeconomic issues
15.2 Measuring national income and output
15.3 The business cycle
15.4 The circular flow of income
15.5 Unemployment
15.6 Inflation
15.7 The open economy
Appendix: Calculating GDP
15.1 Which country is better off?
15.2 Can GDP measure national happiness?
15.3 Output gaps
15.4 The costs of unemployment
15.5 The costs of inflation
15.6 The Phillips curve
15.7 Dealing in foreign exchange
16 The Development of Macroeconomic Thinking: a Historical Perspective
16.1 The macroeconomic environment and debates
16.2 Classical macroeconomics
16.3 The Keynesian revolution
16.4 The rise of the monetarist and new classical schools
16.5 The Keynesian response
16.6 An emerging consensus up to the crisis of 2008
16.7 The financial crisis and the search for a new consensus
16.1 Balance the budget at all costs
16.2 The crowding-out effect
16.3 Will wage cuts cure unemployment?
16.4 Menu costs
16.5 The paradox of thrift
17 Short-run Macroeconomic Equilibrium
17.1 Background to the theory
17.2 The determination of national income
17.3 The simple Keynesian analysis of unemployment and inflation
17.4 The Keynesian analysis of the business cycle
17.1 Using calculus to derive the MPC
17.2 The household sector balance sheets
17.3 Sentiment and spending
17.4 Deriving the multiplier formula
17.5 Allowing for inflation in the 45° line diagram
17.6 Has there been an accelerator effect in the UK?
18 Banking, Money and Interest Rates
18.1 The meaning and functions of money
18.2 The financial system
18.3 The supply of money
18.4 The demand for money
18.5 Equilibrium
18.1 Money supply, national income and national wealth
18.2 The growth of banks’ balance sheets
18.3 The rise of securitisation
18.4 UK and eurozone monetary aggregates
18.5 Calculating the money multiplier
19 The Relationship between the Money and Goods Markets
19.1 The effects of monetary changes on national income
19.2 The monetary effects of changes in the goods market
19.3 Modelling the interaction of monetary policy and the goods market
19.4 Credit cycles and the goods market
Appendix: The IS/LM model
19.1 Choosing the exchange rate or the money supply
19.2 Party games and the velocity of money
19.3 The stability of the velocity of circulation
19.4 Crowding out in an open economy
19.5 The financial accelerator and fluctuations in aggregate demand
20 Aggregate Supply, Inflation and Unemployment
20.1 The AD/AS model
20.2 AD/AS and inflation
20.3 Aggregate demand and supply with inflation targeting: The DAD/DAS model
20.4 The labour market and aggregate supply
20.5 AD/AS and macroeconomic controversies
20.1 Short-run aggregate supply
20.2 Cost-push inflation and supply shocks
20.3 Analysing demand-pull and cost-push inflation using the DAD/DAS model
20.4 Common ground between economists?
21 The Relationship between Inflation, Unemployment and Output
21.1 The EAPC and the inflation–unemployment relationship
21.2 Inflation and unemployment: the monetarist perspective
21.3 Inflation and unemployment: the new classical position
21.4 Inflation and unemployment: the modern Keynesian position
21.5 Inflation, unemployment and output: credibility and central banks
21.1 Basing expectations on the past
21.2 The accelerationist hypothesis
21.3 The rational expectations revolution
21.4 Forecasting the weather
21.5 The boy who cried ‘Wolf’
21.6 Inflation bias
21.7 Inflation targeting
21.8 Inflation shocks and central banks
22 Fiscal and Monetary Policy
22.1 Fiscal policy and the public finances
22.2 The use of fiscal policy
22.3 Monetary policy
22.4 The policy-making environment
22.5 Central banks, economic shocks and the macroeconomy: an integrated model
22.1 Primary surpluses and sustainable debt
22.2 The financial crisis and the UK fiscal policy yo-yo
22.3 Riding a switchback
22.4 The evolving fiscal framework in the European Union
22.5 The operation of monetary policy in the UK
22.6 Central banking and monetary policy in the USA
22.7 Monetary policy in the eurozone
22.8 Goodhart’s law
22.9 Using interest rates to control both aggregate demand and the exchange rate
22.10 Quantitative easing
23 Long-term Economic Growth and Supply-side Policies
23.1 Introduction to long-term economic growth
23.2 Economic growth without technological progress
23.3 Economic growth with technological progress
23.4 Approaches to supply-side policy
23.5 Supply-side policies in practice: market-orientated policies
23.6 Supply-side policies in practice: interventionist policies
23.1 Getting intensive with capital
23.2 Labour productivity
23.3 UK human capital
23.4 The supply-side revolution in the USA
23.5 A new approach to industrial policy
23.6 Unemployment and supply-side policies
24 International Trade
24.1 The advantages of trade
24.2 Arguments for restricting trade
24.3 Preferential trading
24.4 The European Union
24.5 The UK and Brexit
24.1 Trading places
24.2 Sharing out the jobs
24.3 Trade as exploitation?
24.4 Free trade and the environment
24.5 Strategic trade theory
24.6 The optimum tariff or export tax
24.7 Giving trade a bad name
24.8 The Doha development agenda
24.9 Mutual recognition: the Cassis de Dijon case
24.10 Features of the single market
25 The Balance of Payments and Exchange Rates
25.1 Alternative exchange rate regimes
25.2 Fixed exchange rates
25.3 Free-floating exchange rates
25.4 Exchange rate systems in practice
Appendix: The open economy and ISLM analysis
25.1 The balance of trade and the public-sector budget balance
25.2 The UK’s balance of payments deficit
25.3 The effectiveness of fiscal and monetary policies under fixed exchange rates
25.4 The price of a Big Mac
25.5 The euro/dollar seesaw
25.6 The effectiveness of monetary and fiscal policies under floating exchange rates
25.7 Sterling since the 1990s
25.8 Do inflation rates explain longer-term exchange rate movements?
26 Economies in an Interdependent World
26.1 Globalisation and the problem of instability
26.2 European economic and monetary union (EMU)
26.3 Global inequality
26.4 Trade and developing countries
26.5 The problem of debt
26.1 Economic and financial interdependencies: Trade imbalance in the US and China
26.2 Optimal currency areas
26.3 The Human Development Index (HDI)
26.4 When driving and alcohol do mix
26.5 The evolving comparative advantage of China
26.6 A debt to the planet
Postscript: The Castaways or Vote for Caliban
Appendix 1: Some Techniques of Economic Analysis
Appendix 2: Websites
Threshold Concepts and Key Ideas
Back Cover

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