Harvard Business Review
Harvard Business Review Press
The modern business world is accompanied by a deluge of information. Managers need to be able to glean meaning from data, to know where the numbers come from, to interpret them, and to use them to guide difficult choices. What is the first step?
Whether you're consulting with data specialists or conducting your own experiments, the HBR Guide to Data Analytics Basics for Managers will have the information you need. This book walks you through the first three stages of the data analysis process, from collecting data to analyzing it to sharing your findings.
This lesson will teach you:
• Figure Out What KPIs Are Necessary
• Perform A/B tests and other experiments.
• Inquire appropriately of your data specialists.
• Learn to use statistical language and concepts
• Make use of appropriate visual representations and charts.
• Avoid typical blunders