Neil Remington Abramson, Robert T. Moran
Routledge; 10th edition
In today’s global business environment; it is vital that individuals and organizations have sophisticated global leadership skills. Communication and understanding of different cultures are paramount to business success.
This new edition of the bestselling textbook; Managing Cultural Differences: Global Leadership for the 21st Century (10th edition); guides college students and practitioners to an understanding of how to do business internationally; providing practical advice on how competitive advantage can be gained through effective cross-cultural management. Crises in the Middle East; the weakening of some emerging markets; and the value of diversity and inclusion are just a few examples of contemporary issues discussed in this text; which also introduces a completely new chapter on global business ethics.
With a wealth of new case studies; examples; and online materials; this textbook; Managing Cultural Differences; 10th edition; is a required course reading for postgraduates; undergraduates; and MBA students alike; as well as being a vital tool for anybody purchasing; selling; working or traveling internationally.