Marketing Strategy: Based on First Principles and Data Analytics

$19.99

Download Marketing Strategy: Based on First Principles and Data Analytics written by Robert Palmatier, Shrihari Sridhar in PDF format. This book is under the category Business and bearing the isbn/isbn13 number 1137526238/9781137526236. You may reffer the table below for additional details of the book.

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Description

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems:

  1. All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted

Planned around these four First Principles of Marketing; this important new textbook provides a unique and extensively classroom-tested approach to marketing strategy. It offers a structured framework to develop effective strategies to deal with varied marketing problems while incorporating data analytics into the decision-making process.

Penned by world-leading experts in marketing strategy; Marketing Strategy: First Principles and Data Analytics; (PDF) is the ideal companion for undergraduate; Executive MBA; and MBA students of marketing; and practicing executives planning to bring a more systematic approach to their companies’ marketing strategy efforts.

NOTE: The product includes the ebook; Marketing Strategy: First Principles and Data Analytics in PDF. No access codes are included.

Additional information

book-author

Robert Palmatier, Shrihari Sridhar

publisher

Red Globe Press

file-type

PDF

pages

288 pages

language

English

asin

B01N7YWQZR

isbn10

1137526238

isbn13

9781137526236

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