Michael Gazzaniga; Sarah Grison
W.W. Norton & Company
Sarah Grison, an accomplished educator, has established a new benchmark for the writing of introductory psychology texts. Concepts are presented in a manner that is pedagogically sound and easily understandable by using a NEW format for study units that is based on research conducted on learning. Students are encouraged to participate in active learning through the use of Learning Goal Activities and InQuizitive, an adaptive quizzing tool developed by Norton. Teaching that is grounded in research is available through the NEW High Impact Practices (HIP): A Teaching Guide for Psychology. Students are given an easier time visualizing difficult concepts thanks to a brand-new and cutting-edge collection of animated Concept Videos.