Technology Entrepreneurship: Taking Innovation to the Marketplace (2nd Edition)


Download Technology Entrepreneurship: Taking Innovation to the Marketplace (2nd Edition) written by Thomas N. Duening, Robert A. Hisrich, Michael A. Lechter in PDF format. This book is under the category Business and bearing the isbn/isbn13 number 012420175X/9780124201750. You may reffer the table below for additional details of the book.

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The focus of this ebook; Technology Entrepreneurship: Taking Innovation to the Marketplace; 2nd edition (PDF) is on technology ventures — how they operate; start; and sometimes exit profitably. In short; it covers all the elements required to launch a successful technology company; including discussion of cutting-edge trends such as “entrepreneurial method” and “lean startup;” emphasis on the ideation process and development of an effective business plan; coverage of product and market development; intellectual property; structuring your venture; raising capital; sales and marketing; people management; and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. It’s a working guide for engineers and scientists who want to actually be entrepreneurs.

  • Best practices in venture leadership and managing growth
  • Overview of various exit strategies and how to prepare the venture for exit
  • Techniques for raising funds; forecasting financials; and establishing venture valuation
  • Extensive discussion of intellectual property development; management; and protection
  • Potent insights into marketing and selling technology products to the global marketplace
  • An intense focus on product development and design; with markets and customers in mind

NOTE: This purchase only includes Technology Entrepreneurship 2e in PDF. No access codes included.

Additional information


Thomas N. Duening, Robert A. Hisrich, Michael A. Lechter


Academic Press; 2 edition (August 12; 2014)




396 pages









Table of contents

Front Matter, Pages i-ii
Copyright, Page iv
Dedication, Page v
Acknowledgments, Page xvii
About the Authors, Pages xix-xxii
Preface, Pages xxiii-xxiv
Chapter 1 – Technology Entrepreneurship Today: Trends, Opportunities, Challenges, Pages 3-16
Chapter 2 – Five Pillars of Technology Entrepreneurship, Pages 17-38
Chapter 3 – Technology Venture Idea Generation, Pages 39-62
Chapter 4 – Markets and Product or Service Development, Pages 65-82
Chapter 5 – Protecting Your Intellectual Property, Pages 83-126
Chapter 6 – Legal Structure and Equity Distribution, Pages 127-166
Chapter 7 – Developing and Implementing the Technology Business Plan, Pages 167-183
Chapter 8 – Capital and Capital Sources, Pages 187-214
Chapter 9 – Launching the Venture, Pages 215-229
Chapter 10 – Marketing and Selling Your Products, Pages 231-249
Chapter 11 – Contracts, Pages 251-286
Chapter 12 – Venture Management and Leadership, Pages 289-308
Chapter 13 – Valuing and Exiting Your Venture, Pages 309-338
Appendix I – Example of a Generic Confidentiality Agreement, Pages 339-341
Appendix II – Example Executive Summary, Pages 343-345
Appendix III – Sample Development Agreement, Pages 347-352
Appendix IV – Example of an Employment Agreement, Pages 353-357
Index, Pages 359-370

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